In 2007, GOLDWELL will conduct an exciting, international trend competition for the very first time: the Trend Zoom Color Challenge. Demonstrate your color competence, and show that you can interpret trends in a highly creative way.

Make sure you get the chance to set an international trend: the Trend Zoom Color Challenge is looking for the creative team that will create the global Trend Zoom Collection 2009 together with GOLDWELL! Make yourself known among hair stylists worldwide: SET THE TREND.

U.S. TREND ZOOM Color Challenge Briefing Kit UPDATED MAY 2007

U.S. TREND ZOOM Color Challenge Entry Form UPDATED JUNE 2007

CANADIAN TREND ZOOM Color Challenge Briefing Kit UPDATED MAY 2007

CANADIAN TREND ZOOM Color Challenge Entry Form UPDATED JUNE 2007

THE CATEGORIES

As a GOLDWELL Colorist you get to choose between 2 categories at the Trend Zoom Color Challenge:

• If Topchic and/or Colorance are the tools for your color creations, then you should enter into the Creative Colorist Category.
• If "illuminating hair" is your theme and Elumen is the haircolor for your creations, we welcome you in the Elumen Colorist Category.
• Have you already been working as a GOLDWELL Freelancer, either on stage or as a seminar trainer? We invite you to join the Partner Colorist Category: Interpret the trends with a GOLDWELL haircolor of your choice!

In each of the three categories, a national winner will be chosen and announced based on the entered beauty photos. All national winners will be invited to participate at the international live competition in Berlin during October 2007!

THE JURY

Both the national and international juries consist of famous independent hair stylists, members of the professional press and fashion experts. Each jury’s decision is based on the following criteria: interpretation of the trend world, color technique, product use, appearance and attractiveness of the total style, harmony of cut and color, and aesthetics of the photo.

YOUR TICKET

First, please decide on which trend world you wish to interpret: Industrial Soul or Nomadic Freedom. Then choose a model, create your hair color and style and send us a beauty photo showing the end result. The focus of the picture should be on the hair. The style and color have to be easily seen.

Please describe which products and color technique you used to create your hairstyle and which trend world you are interpreting. For your competition entry, only GOLDWELL hair color's are allowed (Topchic, Colorance, Elumen, and Oxycur Platin).

WE HOPE YOU HAVE A LOT OF FUN AND EVEN MORE SUCCESS – SEE YOU SOON IN BERLIN…

INDUSTRIAL SOUL

Since the days of the industrial revolution, people have experienced a deep longing for the return to purity and true values, which is echoed today, in an age that has been shaped by the Internet and virtual reality.

The trend phenomenon of INDUSTRIAL SOUL represents a concept that is inspired by clear structures and materials reminiscent of an industrial era. Incorporating fabrics such as denim, originally created as protective clothing for factory workers, a new modern look is emerging dominated by dark, metallic and smoky colors. Hairstyles showcase shattered precision cuts, and modern, unconventional elements break up familiar geometric lines. Colors reflect elements of vintage industrial architecture on mostly straight, subtly textured hair surfaces. Industrial Soul is a powerful, cool look that is both pure and sophisticated.

If this trend inspires you – get started – we can’t wait to see your interpretation of Industrial Soul!

NOMADIC FREEDOM

A stressful life in the fast lane of metropolitan cities has created a longing for freedom and wide open natural spaces.

The trend world NOMADIC FREEDOM reflects this desire by taking its inspiration from the unrestricted lifestyle and culture of nomadic tribes, with a clear focus on everything natural and original. Pure fabrics such as wool and felt combined with the natural colors of earthy wooden shades create a warm, pure look that is both modern and sophisticated. Hair play is at the center of this movement, using various braiding techniques and patterns to create structure and texture. Colors reflect the desire for unspoiled nature and warmth influenced by natural elements such as wind and sun.

Is Nomadic Freedom your kind of world? Then we are looking forward to seeing your creation for this trend.

PARTICIPATION RULES

1. Click these links for support materials (PDF): INDUSTRIAL SOUL   NOMADIC FREEDOM    STEP-BY-STEP BOOK
2. Decide which category you belong to:
   
   
   • Creative Colorist Category for creative color techniques with GOLDWELL Topchic and/or GOLDWELL Colorance (Oxycur Platin allowed).
   • Elumen Colorist Category for creative color techniques done only with GOLDWELL Elumen (Oxycur Platin allowed)
   • Partner Colorist Category for Stylists, that have already worked as GOLDWELL Freelancers (Seminar trainers, Shows, Photo-Shoots, etc.).
3. One interpretation per employee is permitted; however, more than one employee per salon can participate.

1. Maximum of one Beauty Photo that suits the international press-standards (min. 5 x7, max. 8x10). A picture CD with 300 dpi resolution can be included as well.
2. Your completed and signed participation entry form including:
   • Category you’re participating in.
   • Name of the trend world you are interpreting.
   • Base shade level.
   • A detailed description of your color technique, the products you used and placements (Oxycur Platin and Blonding Cream are permitted).
3. Payment of a $50 entrance fee must accompany your submission materials.

In order for the photographs to be comparable and to make sure the judging and evaluation focuses on color and technique the pictures must meet following criteria:

1. The focus should be on the hair: hairstyle and color must be easy to identify.
2. No full body pictures. Chest and above is acceptable.
3. Of course you can underline your interpretation of the trend with appropriate fashion styling.
4. Male or female models aged 18 and older are acceptable. No minors.
5. No black and white photos.
6. No Polaroid's.

1. Interpretation of the trend world.
2. Color technique and use of GOLDWELL products.
3. Appearance and attractiveness of the hairstyle.
4. Harmony of cut and color.
5. Aesthetics of the picture.
6. Editorial character of the picture.

National winners of all 3 categories will be invited by GOLDWELL to join the international, live competition in Berlin during October 2007.

1. At the international competition, you will have to recreate your trend interpretation from start to finish on a live model in front of a jury and present your end result.
2. The jury will judge 50% on your submitted photo and 50% on your live performance.
3. If you win on the international level, you will receive the title of Global Creative Colorist, Global Elumen Colorist or Global Partner Colorist and you will be invited to be part of the international creative team that will create the GOLDWELL Trend Zoom Collection 2009!

Besides the great Award Party in Berlin, you will experience first and exclusively the launch of the Trend Zoom Collection 2008! On the following day we offer you the opportunity to join inspiring Look & Learn Seminars.

PLEASE MAIL ENTRIES TO:

Goldwell Color Challenge
981 Corporate Boulevard
Linthicum Heights, MD 21090