Everything you need to create beautiful hair.

Goldwell introduces the next generation of Topchic. The No. 1 Permanent Cream Hair Color in America* now even better:

• New, outstanding base formula
• New dye pigments and upgraded shades
• New, attractive fashion shades
• Improved tools and accessories

For more information please click on the following links.

• Formula
• Shades
• Tools and Accessories

Innovative Topchic Max Reds offers vibrant reds with a new brilliance and breathtaking intensity that last longer than ever before. Its superior RAYMAX technology which is a dyestuff combination of highly intensive red color dyes to achieve perfect, powerful reds – for vibrant results with optimum durability.

From warm to cool – Topchic Max Reds features 6 expressive fashion shades that offer exceptional possibilities.

• Vibrant, intensive reds with super shine
• Top Results: Notably improved color stability with excellent durability
• Highest Quality: Based on the powerful dyestuff combination
• Pure Versatility: Six expressive reds from warm to cool – even taking care of the ultra intensive red and red-violet color characters
• Perfect Color Performance: Glossy vibrant reds – even on dark bases
• Topchic Max Reds Shades

Let your creativity shine. Discover four new vibrant, intensive fashion shades with maximum color performance. Topchic Effects combines new intensive dyestuffs with superior Topchic technology for outstanding color results, impressive shine and fantastic conditioning.

• The new RAYMAX dyestuff combination provides highly intensive, vibrant colors
• Available in four expressive shades
• Outstanding shine and conditioning
• For ultimate fashion effects without pre-lightening from as little as 15 minutes of processing time
• Powerful color performance on naturally dark or dark colored bases
• Strengthens customer loyalty with gentle color refreshing services for permanently beautiful highlights and effects that can be recreated time after time
• Shades
• Topchic Effects ReNew-Mix

Highlift-Control-Series for dark hair

It has never been so easy to achieve light, natural color results on dark bases without brassiness in one single step. Fantastic results while saving time with the new Topchic Neutralights.

The Topchic NeutraLights solution: Highlift and toning in one single step

• Brilliant light browns and blondes without pre-lightening
• Controlled neutralizing of natural warm pigments
• Best possible protection for the hair structure
• Time saving service with shorter processing time

For more information please click on the following links.

• Shades
• Fact Sheet (PDF)

* source: AC Nielsen Market Research 2004