General Guidelines
Guidelines Overview:
- Salon must qualify to participate in the program by completing a Purchase
Confirmation Form and submitting it to the local Goldwell distributor. All salons must
have
purchased a minimum of $6,000 of Goldwell products in purchases for the prior calendar year and be
an active
Goldwell Salon Alliance member to be eligible for the program.
- 50% of the ad space or air time must be allotted to advertising Goldwell
and/or its products.
- The official Goldwell logo (provided in the kit) must be used on all
print ads,
and be at least as large and bold as your salon logo or name.
- No competitive products, accessories, names, logos, or manufacturers
may be
mentioned or displayed on any Goldwell Co-Op ads.
- All ads require written approval from the Goldwell distributor prior to the ad being
used,
with the exception of unaltered ads.
- All ads must be submitted for approval 30 days in advance of media
dead
line, and must be accompanied by a completed Prior Approval Form
and a
Purchase Confirmation Form if one has not been submitted already.
- New accounts must be an active Goldwell Salon Alliance member with
three
months of eligible purchases.
Other Advertising Guidelines
- Reimbursable cost for ad must be actually paid by the Salon to an unrelated third party.
- Goldwell will not be responsible for the use of unauthorized images. Goldwell has provided
pre-approved ads which are authorized for use in conjunction with Goldwell products. Goldwell
disclaims responsibility and will not be liable for any copyright, trademark or other infringement
resulting from a Salon's use of an unauthorized copy or image.
- With respect to all ads submitted, Salon represents and warrants that they are truthful and do not
violate any applicable laws or any copyrights, trademarks or other rights of any party. Salon
accepts all liability for and will indemnify Goldwell against the full cost and expense including
reasonable attorney's fees of any claims made against Goldwell or its affiliates (or their officers,
directors, employees or agents of Goldwell or its affiliates) based on advertising. Approval of the
ad by Goldwell is solely for purposes of determining whether reimbursement is due and shall not
affect Salon's liability hereunder.
- No Salon may participate in the Program unless the authorized Goldwell Distributor in the area
where the Salon is located has agreed with KPSS Canada to participate in the Program.
* Please refer to the Salon Procedures for Approval and Reimbursement section for specific
information regarding Ad approval and reimbursement.
For additional informational please contact:
KPSS Canada Ltd.
1045 Tristar Drive
Mississauga, ON L5T 1W5
1-800-387-3873 x239
fax: (905)564-0736
e-mail: Kate Steel
