GLOSSARY
Commonly Used Advertising Terms
- Camera-ready: a pre-designed ad
which meets the proper publication
specifications and size, and
requires no changes or alterations.
Pertains to print advertising.
- Ad Mat: camera-ready ads that
have been set up and
pre-sized for your convenience. All
you do is have your name inserted
into the ad by the print media.
- Deadlines: specified date which all
materials (copy, art, creative, ad
mat) must be given to the media.
Space deadline is the day ad space
must be reserved by. Camera-ready
deadline is the day camera-ready
art/ad is due.
- Logo: an easily recognizable name,
symbol or trademark of a company.
- Media/Medium: the means of
mass communication that
Goldwell allows for Co-Op
advertising: Daily & Sunday
newspapers, local magazines,
direct mail, TV, radio, Yellow
Pages, and billboards.
- Print Media: newspapers (daily,
Sunday and weekly), magazines,
Yellow Pages, direct mail.
- Broadcast Media: TV, radio.
- Outdoor Media: billboards.
- Tear sheet: the actual page of the
publication, or printed piece, that
has your ad on it. Photocopies will
not be considered as tear sheets.
- Internet/World Wide Web: computer based electronic media,
through which information is
exchanged.
For additional informational please contact:
KPSS Canada Ltd.
1045 Tristar Drive
Mississauga, ON L5T 1W5
1-800-387-3873 x239
fax: (905)564-0736
e-mail: Kate Steel
